We are the Radio Creek renegades – professional broadcasters with skills, imaginations and histories of success who have decided to serve our clients with the most powerful commercial messaging we can produce at a fee that allows for the inclusion of any radio advertiser.
For decades, the Radio business has been about selling commercial “time”. It still is. In the past, radio stations maintained a staff of writers, voice-talent and producers whose job it was to provide advertisers with a complete package – the time-buy and the Creative.
Over the years, however, the amount of effort, time, talent and resources local radio stations have put towards the creation of commercials has dwindled – to a trickle.
Advertisers agree: While creativity in the Television industry has continued to flourish, Radio, particularly small-market and corporate-Radio, has either dropped or tossed away the responsibility for generating adventurous, engaging and effective radio commercials.
Our goal at Radio Creek is to provide
those exceptional radio commercials at a cost that makes them available
to any user of radio advertising…. in any sized market – small, medium
and large!
The reality everywhere is that most local radio
stations no longer have the time or resources to supply the same
caliber of Creative as the agencies. Nor do they make the attempt.
Plus, agency-produced Creative is so expensive as to put it out of the
budgets of the vast majority of radio advertisers.
By offering
our ad-series at only $599.00 (USD) per market for each 3-ad set,
advertisers can now participate in the market for the smallest of
fractions of agency-produced Creative. Plus, they do so with market
exclusivity! No other competing advertiser will have access to these
commercials within at least 50 miles of your market.
We, and
many of our associates, have been producing successful and effective
broadcast communications for over 40 years – and most of that has been
for radio audiences.
We are a diverse and highly skilled group,
as well, with backgrounds in radio and retail management, programming,
writing, voice-talent, engineering, production, sales, linguistics,
psychology and training.
We are regularly working on new
concepts for new and existing advertisers and trust that we will become
a valued and long-term addition to your marketing and advertising
endeavors. We supply the attention-getting and emotional elements of the commercials with your current copy and your radio station can create future updates at your convenience. Or we can do it for a nominal fee.